image.jpg
image.jpg

Every day I wake up at 6:30 to bike to my day job from 8-5, bike straight to my studio where I dissect as many of the ideas I've brainstormed all day as I can, return home around 10/11pm, sleep for 6 or so hours, and do it all again.  The hustle can be exhausting + frustrating at times but it has become a daily challenge that can create a heap of satisfaction by the end of the day.  This is something I have missed for years. Design concepts are being printed, worn, washed, planted into social media, etc... all while ironing out the kinks until the idealized brand image has been achieved.

Some of my most successful designs have been the product of dumb luck... a creative process that I hold little to no control over.

Comment